The ULA is built on the team concept. We need members who think of themselves as part of a team; who can submerge the "I" into the team; who put the team first. It's the only way this project will succeed.
The idea being: whatever benefits the ULA, benefits those who belong to it.
Rather than forty people separately trying to promote themselves and their projects, it's more efficient and effective for everyone to promote an overarching entity: "ULA."
Now that the ULA has gained standing in the culture, become a recognizable name, the benefits of the strategy should be clear. As a group, we can . . . create a platform for each ULA member to utilize. The more attention we draw to the group draws attention to those who belong to it.